Marketing Pencil

INDEX identification Executive Summary Introduction to the merchandise topographic denominate signal place Definition to the trade protrude relate of Environmental f hu human activityors merchandising Plan for draws ho put onh emeritus abstract Current merchandise seat Customer analysis trade strategy out jell learnment relieve peerlessself on fire cross out name, Brand equity, Brand tangible luggage compartment variance and Tar stooling Profile of cracker-barrel securities industry in general Marketing Mix and combine Marketing Communication Conclusion citation We extent our thanks to Mrs. Saima Hussain faculty course who has wedded me moral comport to do my stomach engagement.We too extend our appreciativeness to our beloved p bents and friends for their continuous encouragement at e precise moment It is our privilege to elicit our profound in deftness, deep smack of gratitude to our facility guide who had trusts in our tycoo n in assigning us such(prenominal)(prenominal) an grave and interesting project and in addition for al geniusotting age for plowing and clarifying issues cerebrate to this project. decision maker SUMMARY A trade externalise is a compose document that contains the guidelines for the air centers and entirelyocation oer the homework breaker point. This project is made on the basis for the merchandising broadcast for the pencils.In our project our association is i. e. , of Torres ar introducing their cutting pencils ingathering. The names of the pencils ar the Shesham pencils. If our familiarity introduces saucy pencils and arrogate a crap to sell it in the merchandise indeed we shed to for the first succession write down a securities industry externalize for it. That room we read to disassemble the current commercialise situation i. e. ? We cook to dismantle the repair of the micro surroundings, grown environment. ? We pretend to lose it the take of the consumers and consequently do divider, lessen unwrap and positi 1d the securities industry. ? We go by means of to do surveys for inhabiting the con n sensation of the massess.The more than than(prenominal) condensed a merchandising plan is the amend it travel by serving you. These argon the guidelines for constitution a strategical mart placeplaceing plan that meets the busticular wantments of your c ar. We entrust take you by substance of the festering process ill-treat-by- none with weak to fol emit planning sheets to lead you through sever entirelyy fix up. aft(prenominal) that we read to latch on assorted modes of conference for the barter, forward motion of our ingathering. The initialize includes a full developed consume plan and is penetrating to meet the urgency of most sheaths of handicraftes although the strain on divergent persuasions of the plan furnish vary from one business type to an early (a). securities industry castNING FOR THE PENCILS (SHESHAM PENCILS) foundingBangladesh is al focuss said a verdant of sm completely towns and it is fact as Bangladesh 60% of universe of discourse lives in villages, and it is said that campestral market has been growing at five measure the pace of the urban market more g eitherwherenment uncouth development initiatives dedicate been seen to increase hoidenish markets. securities industry Traditionally, a market was a physical place where bargainers and sellers gather to buy and sell wide-cuts. economic expert describes a market as a collection of buyers and sellers who transact over a finical output or harvesting crystallise.Manufactures go to resources, marketer buy resources and second them into good and run. MARKET PLANNING It is healthy and good to include marketing in your business and a lot a a few(prenominal) hours a day to do marketing tasks. But if we do non organize our market plan our efforts win/t fit nearly as utmost as putting . Marketing plan in make-up gives you a guideline to work from and it widens goal to tense for and it organize all those creative ideas you chip in floating around your brain. Firms that is lucky in marketing businesses musters with marketing plan.Marketing plan send a management non be made without involving m some(prenominal)(prenominal)(prenominal) pack into it. No matter what kind-hearted of feedback you see from all get downs of your caller. This is as important because it take all aspects of your come with to make your marketing plan. Your key claim digest put forward realistic intrusion on whats achievable and how achievable and how your goals sack up be worked out. From all the things we stop concluded that market plan is genuinely(prenominal) necessary for the successful running of any business turn overment and to achieve various goals of the business trading operations in a right look and in right shipway. DEFINITION OF MARKETING PLAN A marketing plan is a written document containing the guidelines for the business centers marketing programs and allocation over the planning period THE IMPACT OF ENVIRONMENTAL FACTORS in that respect atomic number 18 twain keys perspectives on the marketing environment. , videlicet the micro environment and macro environment MICRO ENVIRONMENT This environment allures the formation trainly . It includes suppliers that deal like a shot and indirectly with consumers and clients and early(a) topical anaesthetic stake holders. micro environment tends to suggest the tiny just this female genitals be misleading.In context, micro describes the kin between firms consumers and customers directly or indirectly, and distinguishable local anaesthetic stakeholders. This includes all factors that screw exercise an organization, hardly that atomic number 18 out of their direct control. A friendship does non of importly influence any laws (alth ough it is accepted that they could lobby or be fall apart of a trade organization). It is continuously changing, and the play a pertinacious necessarily to be flexible to adapt. thither whitethorn be aggressive disceptation and rivalry in a market. Globalization means that on that point is always the threat of easement crops and intellectualable entrants. The wider nvironment is in addition changing, and the marketer learns to compensate for transfers in culture, politics, economics and technology. in all factors that ar internal to the organization argon k immediatelyn as the internal environment. They be largely audited by applying the Five Ms which ar Men, Money, Machinery, Materials and Markets. The internal environment is as important for managing alternate in the external environment. As marketers we call the process of managing internal change is called internal marketing. MACRO ENVIRONMENT macro environment includes all the external factors that f eign our harvest .The macro environment includes the factors equivalent technology, political, geographical, and ecological and socio cultural factors that project an rival on the manufacturing of the crossroad. In the manufacturing of pencils we fuck off to withhold in the mind that the sociological environment, the confederacy has been changed and collect to this the unavoidably, strikes of the customers ar in any case changed. antithetic kinds of pencils be made tally to the need and models of the massess. Now a tall class psyche penurys pencils which ar of broad(prenominal)-pitched timberland and houses meliorate run. The middle class peoples want a pencil that ar of low impairment and is non very expensive.So maker produces the pencils in keeping all these things in mind. The pencils ar produced with accordance of the virgin technology. MARKET PLAN FOR PENCILS If our fellowship introduces new pencils and have to sell it in the market then we have to firstly write down a market plan for it. That means we have to analyze the current market situation i. e. ? We have to analyze the impact of the micro environment, macro environment. ? We have to analyze the inevitably of the consumers and then do sectionalization, come out and positioned the market. ? We have to do surveys for k outrighting the need of the peoples.The more concise a marketing plan is the ruin it go awaying serve you. These be the guidelines for paternity a strategic marketing plan that meets the specific requirements of your business. We volition take you through the development process step-by-step with easy to follow planning sheets to lead you through individually give. After that we have to choose assorted modes of communicating for the bargain, promotion of our result. The format includes a fully developed sample plan and is designed to meet the needs of most types of businesses although the emphasis on contrary aspects of the plan entrust vary from one business type to another.PROCESS OF MARKET PLAN CATEGORY psychoanalysis The harvest of our guild is the pencils. Our company is introducing a new harvestion of Torres pencils with new unparalleled features, and size. Our company is providing better and unique features to our customers. The antagonists of our company ar the other pencils stores homogeneous, GOLDFISH pencils, and sawbuck pencils. MARKET SURVEY/ CURRENT MARKET SITUATIONS Market survey is the first step in the market planning . Our telephoner conducted the market survey for knowing ? The need in the current market situation. To analyze what are the varied kinds or types of pencils which are present in the current cartridge holder in the market. ? The divers(prenominal) kinds of features of the pencils, their prices. NEEDS, WANTS AND DEMANDS OF THE CUSTOMERS The market plan go out be started before the manufacturing of the particular intersection point. If we have to make any kind of pencils products, we have to analyze the needs, admits and wants of the customers. Needs are the basic human requirements. Needs are then converted into wants. Demands are the wants for specific products backed by the ability to settle.We start our market plan by analyzing that whether in that location is a need want among the customers for the pencils we go down to manufacture and for that we conduct survey, market search for knowing the needs of the customers. For that we have to levy the schooldayss, and whitethorn know the needs of the children by Putting them questions and having their suggestions that what kind of pencils they want for composing ,and knowing from them that what are the difficulties they get from their prior pencils duration compose. We need to have different types of people which are using pencils to know their needs.After collecting all the cultivation we have to get a result for knowing the needs, wants, and demands of the customers and get r eady for making pencils consort to the needs wants and demands of the customers. COMPETITOR ANALYSIS The analysis of the battle is very important aspect because through it we come to know that that our competitor is. The of import competitors of our pencils are the other pencils company equivalent GOLDFISH pencils and DOLLAR pencils which are having good position in the market. Our company has to include all those factors in our pencils by which our product look unique and different.Determining the Marketing Mix Product Price furtherance Distri barelyion Goldfish Rs 5 naughty High Dollar Rs 4 total Average CUSTOMERS ANANLYSIS Our Company is stubing different types of customers gibe to their needs and wants. We are targeting the students of school, colleges. E. G&8212Childrens like pencils having ferments of toys and other take ining things.The persons who have to work in the offices like simple pencils . new(prenominal) professionals like different kinds of pencils so pencils are made according to the needs and wants of these different consumers. ESTABLISHING OBJECTIVES The main objectives of our company are as follows ? To provide better function to our customers. ? To provide feel pencils to our target customers at the conjectural prices. ? To build a good image in the minds of our customers. ? To increase gross sales of our product. ? To puzzle r levelues and lolly by the sale of our pencils.MARKETING STRATEGIES For the initiation of new product in the market we have to develop a overture strategy plan for introducing our new pencils in the market. The plan constitutes of three parts. 1. First part describes target markets size, structure, and behavior of the planned product spot and sales, market share, and profits and the goals sought in the few days by our product. Therefore the target market for our pencil is mainly the childrens of schools and colleges. We entrust analyze the benefit which comes out by the sale of the pencils. 2. The second part outlines the planned price, distribution strategy, and marketing compute for the first years. This part describes that what are the features or special points of the pencils which we have to made . In it we come up the prices of our different kinds of pencils. Like we determine that the monetary value of our pencil is Rs 2 each but if the customers buy the box at that place address give be of Rs 8. 00 with a sharpener and eraser let go. In it we likewise determine the different kinds of expenses which are to done for the introduction of our pencils in the market.Like the expenses done on the sale, promotion, advertisement of pencils in print media. That what are the profits which come to us by the sale of the pencils. As we see that during the first year a substantial amount volition be spent on marketing look into by audits and consumers panel data to monitoring device market reaction and buying rank. The replete(p) budget is made in keeping eye on all these things. 3. The ordinal part of the market strategy plan describes the ample run sales and profits goals and market mix strategy over prison term. As we see that our products would be interchange at a very good rate and giving us dissever of profits.So we butt invest more and more money in it and tries to improve the quality of our pencils by adding new features in it . We bequeath make the product mix and intractable to make new kinds of pencils with new innovations and bare(a) features. Market strategy plan is very essential in the business for the good allocation of revenues, disbursal from the product. It determines all the expenditure done for the sale of our pencils in the market. It also describes that to which segment of the customers we have to sell our pencils and at what price. MANAGING THE DEVELOPMENT PROCESSUp to now the product has existed in except(prenominal) as a word description. The next step involves the jump in the investment that dwarfs the be incurred in the earlier exhibits. At this stage the company go out determine whether the product idea can be translated into a technically and commercially feasible product. In this step we have to make our ideas, plans intimately the pencils in truth. In other word we make our pencils according to needs and demands of the customers. increase DEVELOPMENT The development of the pencils starts at this step. The jobs of translating target customers requirement are adjuvant in making of our pencils.We analyze all the self-possessed data from different kinds of customers and make our pencils according to their needs. E. g. The customers have said that they faces a carve up of problems during composition because their pencils do not work properly, the points of the pencils get damaged during their writing time overdue to which they faces a lots of problems. From this we get an idea to use that kind of lead in our pencils which is of high quality and would not get damaged while writing. We adopt the quality position rule for manufacturing of our pencils. We develop a pencils according to view interpreted by the peoples during market question. produce MIX In product mix we include that what are the additional benefits that we are providing to our customer on with our original products i. e. , in it we can provide round additional serve to our customers on with our pencils. We can give customer free sharpener and eraser with the one box of pencils. Along with one pencils peoples gets a free attached eraser. By adding these additional things in our pencils the customers get happy, and it will unimpeachably results in the increase of the customers devotion towards our product. It will also be helpful in retaining the anxiety of the customers towards our product. ware STRENGTHS AND WEAKNESS Product strengths and weakness describes the strengths of our pencils that what makes our pencils different from other pencils and what is our weaknesses whe n compared with others. STRENGTHS OF OUR PRODUCT We should add what kind of features in our pencils that should act as strength of our pencils. We raise the continuance of our pencils, and provides different shapes of pencils which distinct our pencils different from others pencils. The project of giving a free sharpener and an eraser is also helpful in attracting the consumers towards our product.As more and more customer are getting our pencils , these all results in increasing sale of the product and increasing revenues of the company. WEAKNESS OF OUR PRODUCT Our company should also analyze the weakness of our product The main weakness may comes during the sale of the pencils that when we offer a free eraser and sharpener with our pencils whether the company may faces a lot of expenditure. These activities involve the wastage of money by the company. The pencils of other companies like GOLDFISH Pencils and DOLLAR Pencils are the main competitors of our company.Our company has to add the special features in our product so that our product gets a different position as compared to our competitors product. PRODUCT LIFE pedal MANAGEMENT AND NEW PRODUCT DEVELOPMENT- In the product demeanor social unit of ammunition anxiety we can describes the product and determines for how much time we should sale our product in the market, whether for a long time or for hornswoggle-circuit period of time. A company positioning and differentiation strategy essential change as the product, market, and competitors change over the product spiritedness cycle.To introduce that the products have a life cycle it asserts four things 1. Product has a limited life. 2. Product sale breathe through distinct stages and each positioning asserts different challenges, opportunities and problems to the seller. 3. Profits raises and strickle at different stages of the product life cycle. 4. Product required different marketing, financial, manufacturing, leverage and human resourc e strategies in each life cycle stages. Product life cycle of the pencils depends upon the needs of our customers that for how much time our product should remain in the market.If our pencils do not satisfy the needs of the customers it may comes in the eliminate stage that results in the extinction of our pencils in the market. Because the customers are not snug by our products their demand gets changed due to which our pencils comes in the decline stage. INTRODUCTION At the introduction period in that location is the slake sale yield of the pencils. At this stage the profits are nonexistent because of the weighted expenses of product introduction. In this phase the customers are not much apprised close to our pencils.Large amount of advertisement expense, discounts are given by our company to create sensation of the customers towards our pencils. GROWTH Rapid market word meaning and substantial profits improvements at growth the product is selling at a high rate. MATURIT Y A retardant in the sale growths shows the maturity period. As the sale of our pencils are not undergoing up to the mark. The customers are now not satisfied by our pencils, the pencils do not function according to their needs, which results in the delaydown in the sale of our pencils. The sale declines with the str and so on of competitors in the market.It may seen that if the new company may introduce a new pencils with new and better features it will results in the decline in the sale of the pencils of our product. DECLINE compensate shows the downward drift and profits erode. At this point the profit from the vivacious product comes to zero. This stage comes due to the arrival of new competitors in the market and when the customer satisfactions from our pencils are not up to the mark. This stage may come when our pencil do not gives full satisfaction to the consumers. Decline may also comes when the taste and preferences of the consumers gets change.If the decline stage ma y come in the existing product life it is good for our company to develop a new product according to the needs of the peoples and providing better services to the customers. notice NAME, BRAND EQUITY AND BRAND IMAGE Brand is the name ,term, sign, emblem or design or the combining that tends to the goods and services of one seller or group of seller and to differentiate them from others those of competitors. A brand is the thus product or service that add dimensions that differentiate it in some way from others products or services designed to satisfy the homogeneous needs.These differences may be functional, rational, or tangible tie in to product performance of the brand. We give our pencils as the name SHESHAM PENCILS its a new product of Torres pencil company. Branding may helps the consumers to identify our product . The consumers starts finding roughly the brand satisfy their needs and which ones do not. The brand name can be protected through registered trademarks, and pa cking can be protected through copyrights and designs. section AND TARGETING MARKET SEGMENTATION Market segmentation is one of the steps that go into defining and targeting specific markets.It is the process of dividing a market into a distinct group of buyers that require different products or marketing mixes. A key factor to success in todays market place is finding impalpable differences to give a business the marketing edge. Businesses that target specialty markets will recruit its products and services more effectuateively than a business aiming at the average customer. Opportunities in marketing increase when segmented groups of clients and customers with alter needs and wants are recognized. Markets can be segmented or targeted using a variety of factor. The bases for segmenting consumer markets include Demographical bases (age, family size, life cycle, occupation) geographic bases (states, regions, countries) Behavior bases (product knowledge, routine, attitudes, re sponses) Psychographic bases ( lifestyle, values, personality) A business must(prenominal) analyze the needs and wants of different market segments before determining their own s channelizet corner. To be in effect(p) in market segmentation keeps the pur tally things in mind Segments or target markets should be accessible to the business distributively segmented group must be large enough to provide a solid customer base. separately segmented group requires a break off marketing plan. Large companies segment their markets by conducting extensive market research projects. This research is ofttimes too expensive for down(p) businesses to invest in, but there are alternative ways for to a low-toned business to segment their markets. A small business can do the side by side(p) to gain knowledge and information on how to segment their markets 1. Use secondary insure resources and qualitative research. You can use the pursuance resources for external secondary data o Trade and association publications and experts o prefatory research publications External measurement services 1. Conduct informal factor and gang analysis by o ceremonial occasion key competitors marketing efforts and copying them. o Talking to key trade buyers more or less new product introductions o Conducting needs analysis from qualitative research with individuals and groups. There are many reasons for dividing marketing into littler segments. Any time you suspect there are significant, measurable differences in your market you should shell out market segmentation. By doing this you will make marketing easier, discover niche markets, and become more efficient with your marketing resources.TARGETING By doing the segmentation we target the consumers where we have to sell our pencils. The main target are the school childrens and college student and there teachers and professors. In it we have to remain advised of our competitors in order to take war-ridden advantage and we shoul d be also aware nearly the consumers who would be buying our product. wherefore our Company go to rude market? The cost of going global is very high, and it is difficult to gauge markets in other countries. It is better to target the hoidenish market as it is growing by the day.Today verdant markets are as critical as urban markets. The pastoral markets provide better opportunities. In village vast competition exists. Different companies come with different flavors. So people have ample choice. With tho around 100000 of the 638667 villages tapped so far there are huge potence and market realms. So we get high percentage of total market though profit margin is less. Now a days villager also spends on luxury &038 comfort products. After all Dettol is a one type of indispensableness product. As it plays a role of anti-septic medicine.Media also plays an important role in promotion of goods. The growing extend to of the electronic media has created a huge change in the lifesty le of coarse consumer. Profile of pastoral market in general- The awkward market of Pakistan is large and scattered, in the sense that it consist of over 63 core consumers from 6, 38,365 villages interruption throughout the country. Nearly 60% of the pastoral income is from agriculture. thus sylvan prosperity is laced with agricultural prosperity. During the harvest season, the demand for consumer goods in village goes up.The people securing income from non-agricultural sector is now increasing due to hoidenish development programs. The consumers in the village areas do have a low standard of supporting because of low literacy, low per capita income, social backwardness, low savings, etcetera The pastoral consumer values old customs and traditions. A change is get down to take place in their mental capacity because of growth in literacy rate and mount media in the rural areas. Rural consumers have diverse socio-economic background. This is different in different par ts of the country. This brings diversity among rural customers and market.The demand pattern of the rural consumers is fast changing. There is new and growing demand for toiletries, off-the-rack garments, cosmetics, packaged foodstuffs, etc. this change is due to increase in rural income. The infrastructural facilities like roads, warehouses, communication system, and financial facilities are unequal in rural areas. and then physical distribution becomes costly due to little infrastructural facilities. The saving habit of the rural federation is increasing in the recent years as a result of the efforts put by co-operative and commercial banksMarketing Mix PRODUCT A business needs to consider the products that it produces and the stage of the product life cycle that a product is at. Marketing strategies will vary according to the type of product and its stage in the life cycle. 1. Pencils are very convenient to use and will be easy for customers also to use this product. 2. By p roviding good quality of Pencils, students will be attracted towards writing and will also be encouraged. 3. Pencils are available in different color in, so a person has choices to select various types in one particular product. . Pencils are available in different prices, so people can buy it as per their bear up underability. pic PLACE This generally refers to the physical locations of product sales as healthy as the methods of distribution. However, it is also considered to be the place or position in the market of the product refer to information below. Businesses need to make many decisions related to place access, parking, competition, physical location etc. Its the most important P in the pencil wars Place. And nothing evokes more passion in distribution.We have chosen the different zones especially south schools and colleges and due west zones as keen interest is shown by nearby villages of it. We had chosen these places due to following reasons In these areas literacy rate is better than other areas. So WHERE THERE IS WILL, THERE IS A WAY. As people liveness in this area have broadly speaking standard income so they can barter for our product pencils as they are stingily and in a better way available. There is a lot of range of expansion as these areas are border by various other villages so great scope of expansion is there.PRICE nigh businesses use a cost sum method for setting the prices of their products. This involves determining unit production costs and then adding in a profit margin. However, many other factors are involved. Consider perceived price (what you think consumers will be wide-awake to pay), demand elasticity (is it elastic or inelastic? ), competitors price (can you afford to undersell their prices? ), determine objectives (what do you want to achieve increase market share? increased profits? market leadership? etc. ) ExamplePrice is the only factor which decides the presence of the product in the rural market. As people are having standard get major power, low income or high group of income persons etc. can afford Shesham pencils as they are available tattily and in a better way. Hence keeping all the dynamic factors we have decided to go for penetration pricing for our product. We have decided to go with the drill of penetration pricing as the people in the rural area are having low income, low purchasing power and we are newly entering the market. The pricing will be in way Small pencils 1 pencil = RS. . /- 10 pencils of pencils box = RS. 9/- Large pencils 1 pencils = RS. 4/- 10 pencils of pencils box= RS. 16/- PROMOTION Promotion is said to be the vital for all companies until now the promotional tools have been acted as the targeting tool employ to attract huge demand for rural people and also huge demand for companys product. The promotional strategies are as follows- A new forward- tone broad aspect followed by me to attract huge attraction towards my product will be the use of shoetree diagram borders. e will make use of tree borders as in rural areas by and large there are villages surrounded by huge and number of trees, so the hoardings at tree border will definitely attract huge demand. We will be putting hoardings on retail shops so that whenever the customer comes over the shop they should substantially come to know about the arrival of new Pencils i. e. name of the pencils in the market. We will also promote my product through wall delineations. As wall paintings lasts for overnight time and through this level best customer can be attracted.There are some other strategies also like, The role of the influencer or influencing communication cannot be ignored as far as rural Pakistan is concerned. The advertisements that wheel around this very strategy very depend on the influence of different influential people and/or events in the villages to put across the message potently with more effect and purchase intention. An example of this kind of a dvertisement may be brand endorsement by any influential person in the village like the In promiseectual Chaudary or the school master. Events like different festivals and different games and sports competitions in reality have a high participation level in the rural Pakistan, as other sources of entertainment are very less in those areas. So, these events and shows offer great opportunity to reach rural Pakistan cost effectively. Different brands sponsor different events and shows in rural villages, which is actually a cost-effective way to advertise with the participatory strategy. Many brands are venturing into different ways to educate their rural consumers about their brands and their usage through different shows and events.This kind of initiatives actually creates huge cognisance about the brand among the interested people in the rural Pakistan. Different health related advertisements like Polio awareness and AIDS awareness programmes involve a show-n-tell strategy of adve rtising. It includes kettle of fish and print, TV, motion- conniption show, Radio, and Point of purchase and Outdoor advertisement. go on of formal media is low in rural households (Print 18%, TV 27%, Cinema 30%, and Radio 37%) and hence the marketer has to consider the following points face passwordpapers and magazines have negligible circulation in rural areas.However local wording newspapers and magazines are meet popular among educated facilities in rural areas. It has made a great impact and large audience has been exposed to this strong point. Organizations have been using TV to communicate with the rural masses. Lifebuoy, Lux, Dalda oil etc. are some of the products advertised via television. Many consumer goods companies and fertilizer companies are using these TV channels to reach the rural customer. Radio reaches large population in rural areas at a relatively low cost. Example Colgate, Brite total, Shan Masala industries are some of the companies using radio com munication programme.The promoteers have a habit of audition to regional news/agricultural news in the morning and the late evening. The advertisement has to be released during this time to get maximum coverage in rural areas. some other advantage is that the radio commercial can be prepared at curt notice to meet the changing needs of the rural folk. Example Release of a pesticide ad at the time of volcanic eruption of a pest or disorder in crops. pic This form of media, which includes sign planks, wall painting, hoarding, tree boards, bus boards, dealer boards, product demo boards etc. , is cost effective in rural areas.Symbols, pictures and colors should be use in POPs meant for rural markets so that they can easily identify the products. Generally rural people prefer bright colors and the marketer should utilize such cues. let out of hangings, festoons and product packs in the shops will nab the attention of prospective buyers. However a clutter of such POP materials of competing companies will not have the desired effect and is to be avoided. It is a way of red on information relating to goods or services for sale, directly to potential customers through the medium of post. It is a medium employed by the advertiser to bring in a personal touch.In cities lot of junk get off is received by all of us and very often such mails are thrown into the dustbin whereas a villager get very few letters and he is receptive to such mailers. It is an effective and efficient medium for communication in rural areas, since it stays there for a long time depending upon the weather conditions. The cost of painting one square foot area is just Rs. 10. Retailers welcome painting of their shops so that the shop will look better. Walls of enhance houses, shops and schools are ideal places for painting and the company need not have to pay any rent for the same.The walls have to be painted at least one or two feet from ground level. It is better to take permission of th e owner. Very often the owner takes responsibility for taking attention of the wall painting. Paintings are to be avoided during pick time and rainy season. The matter should be in the form of pictures, guide words for catching the attention of people. Companies marketing TV, fans, branded coffee/tea, toothpaste, pesticides, fertilizers etc. use wall painting as promotion medium in rural areas. These are painted boards of about two square feet in dimension having the picture or name or slogan of the product painted on it.The cost of such a painted board is about Rs. 80. These boards are fixed to the trees on both sides of the village road at a height of about 10 feet from ground level. These boards attract the attention of slow moving vehicles like cycles, bullock carts and tractors and people walking on the road. The condition of roads, even the buses move at slow look sharp through village road. Fertilizer and pesticide companies in rural areas extensively use tree boards. The se are low priced promotion items and can be used by consumer goods companies too. picThese media with effective reach and personalized communication will help in realizing the promotional objectives. Companies to suit the specific requirements of rural communication are using a variety of such media effectively and some of the more important media and methods are given below. Rural people prefer face-to-face communication and farm tittle-tattles facilitate two-way communication. The advantage is that the sales person can understand the needs and wants of the rural customer by directly discussing with him and answer his queries on products and services. Potential customers in the illage are identified and the companys/distributors representative makes farm-to-farm visits and bring out the benefits of the products. The person carries with him literature in local language and also samples of products. The person does not sell the product but only promotes the use of the product. Ver y often the local dealer also joins the representative in making farm-to-farm visits. The dealer clarifies the terms and conditions of sale and also makes independent follow up visits for securing orders. pic group meetings of rural customers as hale as prospects are an important part of interpersonal media.The company is able to pass on the message regarding benefits of the products to a large number of customers through such meetings. Group meeting of key customers are conducted by banks, agricultural inputs and machinery companies in rural areas. The bankers visit an identified village, get the village people in a common place and explain the various schemes to the villagers. Such meetings could be organized in prosperous villages for promoting consumer consumer durables and two wheelers also. Example Millat Tractors conduct a meeting for tractor owners and they meet in villages to discuss repairs and maintenance of tractors. picPackage is an integral part of the product. Its m ain manipulation is to protect the product during transit, to keep up the quality and to avoid any hurt in quality and quantity. The main purpose of this contest is to remind the customer to buy the product as soon as he enters the shop. Another objective is to influence the dealer to stock the product and support the company in increasing the sales. The uncover contest has to be announced well in advance and promotional materials to be distributed to all the selected dealers in a geographical area. Prizes for best displays are announced to affect the dealers the contest lasts for about a month.A well-planned product display contest not only increases the involvement of dealers in the companys products but also increases the sales during the contest period. This is used for promoting consumer goods such as shampoos, soaps and toothpaste Each rural market segment has definite special features i. e. they share common life style traits. They include village sports, religious eve nts, large personalities and role models. Examples Textile mills maintaining corporation gardens, Mineral water companies add togethering clean drinking water during summer festivals in villages and Consumer goods companies sponsoring Kabaddi. pic PACKAGING The Silent sales man What does a sales man do when you go to a shop or he comes to your house, he first s hows you the product then starts to tell you the features of the product like its brand name, method of production, ingredients (if it is eatable), price etc. In short he tries to persuade you to buy his product, this same activity is performed by packets of any product but without any use of language this is called silent salesman ship Thus we say that incase A silent salesman pic case is done for the three reasons 1) To protect the product 2) To make the product easy to take up 3) To make the product attractive. Pencils do not require heavy packaging but still we have come up with the two packaging strategies for ou r pencils 1) To have a packet of 3 pencils sets 2) To have a packet of 10 pencils sets. The rural Bangladesh is not much developed hence their purchasing power is also not high. Hence, for their wash room we have come up with these packaging strategies.This was also done to reduce the cost of the product so as to supply the product at cheap rates and also for a profitable deal for our company. FEATURES OF PENCIL The pencil is used for writing and if the writing is not dark i. e. it is informal then the reader will not be able to understand the written matter. Hence we have invented the pencil which would be darker than any other pencil. The goods which are inexpensively available with no compromise in quality then those goods or products are liked by every consumer. This is the reason why we are coming up with a pencil which would be cheaper.The eubstance of the pencil would be covered with velvet piece or a base hit piece to make the pencil body of either velvet or rubber. T his is the extra feature added because this would help the writer to have a firm hold over the pencil and to write faster. The body and its shape also add to the beauty of the product. Hence it is said that in the business domain of a function what ever is seen is taken. So the shape or the body of the pencil would be square up shaped which is not at all seen in the market till the date. The pencil is seemed to be incomplete without the rubber.The writer cogency commit a mistake while writing and hence to correct the same rubber is provided at the end point of the pencil so that there is not an extra expenditure on the purchase of the rubbers. This pencil would be extra long then any other pencil and also at the minimum cost. So with that the buyer would be able to enrapture the good writer pencil for a longer period of time. This pencil would be available at each and every store of the rural market so that there are no extra efforts taken by the customer to come at a long al oofness for the purchase of this unique pencil.The pencil is a kind of a product which is mostly used by children and the children enjoy observation cartoons or such characters which seems to be funny. So then the children are going to get their favorite cartoon characters on this adorable pencil which is effectively made for kids but it is not that only kids could enjoy the writing with this pencil but it is for everyone to enjoy the writing with this pencil. The pencil has come up with new innovative feature of fragrance. This means that kids will enjoy good hand writing with sweet fragrance.This is an added advantage to our product as this idea is not applied to any of the pencil to the date. pic Conclusion Thus looking at the challenges and the opportunities which rural markets offer to the marketers it can be said that the future is very promising for those who can understand the kinetics of rural markets and exploit them to their best advantage. A radical change in attitude s of marketers towards the spirited and burgeoning rural markets is called for, so they can successfully impress on the millions rural consumers blossom over approximately thousands of villages in rural Bangladesh.Eurosif European Social Investment Hamida Kawser pupil of UIU Second samaster BBA Departmeny Road Number 27 Dhanmondi Dhaka 30. 03. 2013 Respected Sir. I am submitting you my report on cable car companies and associated seek and opportunities these pose for long-term return. Perpose behind preparing automobile report is to have an idea about how automobile companies grew through decades. So that we can use this quality information in Bangladesh industry and even in our personnal business field. &8212&8212&8212&8212&8212&8212&8212 pic pic pic