Acne Jeans

9 MASTER THESIS Acne Jeans and Brand Associations - A subject of the Coherency amongst the Brand Identity and the Brand Image plane section of Business Studies second of June 2008 Supervisor: Mr. Nils Kinch HENRIK ANDERSSON FRIDA ROBERTSON Preface Preface outgrowth and foremost, we would like to seize the moment and evidence our appreciation to our executive program Mr. Nils Kinch for his constructive criticism and encouragement end-to-end the execution of this thesis. We would also like to take the occasion to give our sincere thank to all of you participating in the pre-test of our questionnaire. Your little remarks were of highest importance for our research. In conclusion, We would like to, once again, thank you for your moderate and trust! Uppsala, second of June, 2008 Henrik Andersson Frida Robertson Abstract Abstract In recent years, the successful expansion of Swedish fashion companies have mainly relied on their learnin g to turn fashion into scars. However, when companies grow it seems to be difficult to control an eye on the original pit indistinguishability as well as to establish a unique check image in the mind of the consumers. With regard to this matter the role of our thesis was to check out the brand image of Acne Jeans.

Our want was to examine to what extent the brand image agreed with the brand identity and if brand associations differed between opposite consumer segments. In sight fulfill our purpose, we have conducted a questionnaire pick up on a sample of 130 students at capital of Sweden University. The fi ndings of our field of operations show that! the brand image of Acne Jeans did non coincide with the brand identity regarding the aspects of individuality and innovativeness. We further concluded that in that location were several(prenominal) differences between the associations of those in possession of Acne apparel and those who did not possess any Acne items. Finally, the associations of early adopters were investigated. The result indicated that the brand associations in...If you pauperization to break down a full essay, order it on our website: OrderCustomPaper.com

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